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Geox Shoes was first founded in the 1990's by Mario Moretti Polegto, and have since built a reputation for producing "Shoes that Breathe".
During a trip to Reno, Nevada (USA) to promote the wines of the family in an industry conference, Mario Moretti Polegato decided to take a walk. Bothered by the overheating of the feet caused by shoes with rubber soles that wore instinctively fora both rubber soles with a knife. In this way he found a simple and effective solution to release the excess heat from his shoes. Next, Moretti Polegato develops his intuition in the workshop of a small footwear company owned by the family, developing a new technology for rubber soles. The patented immediately and created the first "shoe that breathe".
Commitment to Innovation
Geox Shoes consistently invest in research and development in order to produce innovative footwear which reduces perspiration. The current Geox membrane included in their shoes allows feet to breathe whilst also keeping them dry. Geox achieved this by perforating their membrane, adding holes large enough for sweat glands to pass through, but small enough to prevent water molecules (which are atomically larger) from penetrating.