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JuJu Jelly Shoes


Juju footwear were the proud creators of the original British Jelly shoe and have been manufacturing their iconic shoes and children’s wellington boots in their own factory for over 25 years.


The company is based in Northampton – also known as The Shoe Capital of Britain - and was founded in 1986 by Rushton Schafer (Ruston Ablett Ltd).

Founded initially as injection moulders to the shoe trade, they soon pioneered production of the Jelly Shoes which soon became a seaside and fashion favourite of the era.


All materials are sourced in England and recyclable. The designs are full of fun and even a touch of glitter is thrown into the special jelly mix.


Juju have been manufacturing a range of kids jelly shoes for charity since 2012. The company donates 20% of all profits to Great Ormond Street Hospital as part of Project Jelly.







A selection of our 2016 footwear