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Ruby Shoo Shoes

View our wide range of Womens Ruby Shoo shoes in stock | All orders come with FREE UK DELIVERY! 

Shop Womens Ruby Shoo Shoes

About the brand

Ruby Shoo shoes are fabulously unique and totally stylish. Designed out of a passion for premium quality and on-trend footwear, a small team based in London produce show stopping silhouettes for all occasions.

Renowned designer Samantha Lines heads this creative bunch who fuse contemporary elements with a subtle hint of vintage. The result is a myriad of designs which feature both traditional and modern fabric. These are often completed with the brands signature embellishments. It’s these finer details that set their shoes apart from the rest.

As a brand well-known for their versatility, an impressive range covers all of the major styles. Whether it’s wedding shoes or casual sandals, there is something to suit everyone. Despite this variety, each pair manages to share the same contemporary vision. Quirky and fun elements only add to this appeal which encourages a smile every time they’re worn.


Ruby Shoo may not boast the heritage of many well-established brands, but their story stretches back decades. Samantha Lines, a self-confessed shoe addict, began designing her own footwear from an early age. Travelling across the world with family and friends, a young Samantha would collect mementos along the way.

This quest for the individual saw a whistle stop tour from exotic markets to bustling bazaars. Discovering new cultures brought her closer to exciting and unexplored elements which were later used in prototype shoe designs.

What first started as a hobby became a lifelong passion. After graduating from the prestigious footwear college of Cordwainers, Samantha could pursue her talent for sensational footwear design. The brand was born in 2010 in Central London with a debut collection later unveiled in the winter of 2011.

After a successful run of limited edition styles sold in select retailers, demand soared for this up-and-coming brand. Media attention was to follow and the distinctive shoes soon made an appearance in leading fashion outlets. The gorgeous styles and impressive detailing were now a must-have for the fashion conscious women.


Six years after their debut collection and the brand is more sought-after than ever before. The objects, fabrics and trinkets discovered on Samantha’s exotic travels continue to act as the inspiration behind each shoe.

These vibrant style cues are present across the full range where eye-catching patterns or quirky embellishments feature on expertly crafted silhouettes.

Rather than specialising in one style, this brand imparts creativity on all footwear. These colourful options range from wedges to wedding shoes, and not forgetting their striking heels. Coming in all heel heights, these promise a design for any and all occasions. It’s one more reason to browse their impressive collection and discover this fashionable diversity. 

Now returning after a well-received Autumn/Winter 2016 collection, we have even more choice available for Spring/Summer 2016. All of these styles can be paired with matching bags which complete an already impressive look. As an added bonus, all orders come with free UK delivery.


A Selection of our popular Spring/Summer Styles