'A passion for shoe expertise'
After almost 50 years of existence, the Waldläufer brand can look back on a relatively recent but highly successful expansion. Thanks to the successful combination of fashion and comfort, together with an excellent price/performance ratio, Waldläufer has been among the best-selling, top brands in the comfort shoe sector for many seasons.
Waldlaufer and Shoes International
Since we introduced Waldlaufer shoes to customers in our retail shop we have found them to be firm favourites. Customers just keep coming back for the comfort and fit. Waldlaufer provide one of the widest ranges of sizes and fittings from all the manufacturers we offer - a truely remarkable range from a remarkable manufacturer.
When Günter Bauer founded the company in 1960, he did not anticipate what a potential the comfort shoe sector would offer one day. His love of nature inspired the keen hunter to name the brand "Waldläufer", meaning "to walk in the forest". A clever move which pays off as much today as in the past. Ultimately, the German brand name alone gives the impression that walking with Waldläufer shoes is like walking on the soft, natural ground of the forest.
At present, 6000 pairs of shoes are produced every day. For Willehad Bauer, however, this is no reason to sit back – quite the opposite. "Our goal is to strengthen our position in the highly competitive comfort shoe market even further. Waldläufer has the potential to become the most successful brand in this sector," says a confident Bauer.