FitFlop Summer 2013

The makers of FitFlop footwear are understandably extremely proud of all the research, technology and design expertise which has gone into producing each one of their products. But we as consumers really only focus on how good they make us feel.

One particularly interesting fact though is that the microwobbleboard technology created by the clever people at FitFlop, was originally inspired by the equipment used during physical therapy in the rehabilitation of post-injury muscle strengthening.

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Women's FitFlop | Men's FitFlop 

FitFlop Brand Information

Every spring since the very successful launch of this brand on our Shoes International site, we have loyal customers literally calling us daily to enquire when we will be receiving the new FitFlop sandal styles. This year was no exception with the welcome addition of back-strap versions in several of our favourites as well as some very pretty new options in a super range of colours. 

By far our favourite this season has been the FitFlop Sling Sandal. With its wide webbing straps and adjustable Velcro fastening it really is the style which spans all age groups offering a practical walking sandal in a choice of gorgeous colours.


We’ve even been treated to a very smart ballerina style with the slim-line FitFlop Due. Available in an array of colours and finishes, we really like the classic black leather option which is great for the office and perfectly bridges the gap between your favourite FitFlop sandals and winter boot options.


Bedecked in flowers, the FitFlop Fleur toe-post is one of the prettiest comfort sandals we’ve seen.


If you prefer a little more bling, then the Flare range has a style and shade to suit all tastes including a new slide option for those who possibly have problems with a toe-post.


Clearly, having listening to their customer feedback, we now have a range of super comfy FitFlop styles for every occasion from sandals to trainers, classics to boots.