Just how do FitFlops work?

You may be surprised to hear that the original FitFlop triple-density Microwobbleboard midsole was launched 9 years ago!

This sole unit is still popular with many of our customers for its shock absorbing properties and the way it diffuses pressure underfoot. Some of our ladies have mentioned that it even prevents that unsightly hard skin as there is less pressure under the heel etc.

This sole unit is now available in two width fittings and a large number of styles including flip-flops, sandals, sneakers and boots.

You can easily identify the Microwobbleboard midsole by the red plug under the heel.


For anyone preferring a slimmer profile the SupercomFF midsole is a sleeker alternative. Incorporated into average width fitting styles for a smarter look.

I find this sole unit is much more flexible but still has the technology to prevent undue underfoot pressure.

The SupercomFF styles have a yellow plug under the heel unit.

One of the newest ranges to be added to the FitFlop selection is the Anatomicush midsole. These sporty styles are a medium to wide fitting with extra flexibility due to the grid lines cut into the sole. They’re also ultra cushioned with an arched footbed.

A pink plug under the sole denotes the Anatomicush footwear.

For the ultimate in minimalist comfort Iqushion flip flops from FitFlop have a surprising number of hidden benefits. They’re ultra lightweight with a curved shape and micro bubble foam cushioning for support and every day comfort.