Comfort as nature intended.

Since 1980 Strive have been caring for feet through the manufacture of hand crafted custom orthotics in their own British laboratory.

Today they are Europe's largest custom orthotics supplier and work with thousands of healthcare practitioners daily.

Strive feel good footwear has been carefully developed to give you healthy goodness with every step you take.

Your feet aren't 2-dimensional, so why wear footwear with a flat footbed?  Utilising their extensive knowledge and experience all Strive footwear incorporates their podiatrist designed "Biomechanical Footbed Technology", which re-designs a classic flat footbed to the natural 3-dimensional countours of your feet.

By this we mean comfort that is not artificially created through the use of excessive cushioning.  Instead, created through supporting the foot in the very position it is designed to be held in.

Mapping the unique contours of your feet, Strive's orthotic footbed technology may help to improve posture and reduce hamrful stresses placed upon your body and feet - a contributing factor associated with many common aches and pain.

All Strive footwear is designed in London and is made from the finest materials.  Each luxurious supple upper is hand crafted using premium natural leather sourced from around the globe, ensuring Strive footwear is soft to touch, breathable and durable.

Strive have spent over 40 years learning all there is to know about feet.  Giving you peace of mind that your feet are in good hands whenever you slip into a pair of Strive footwear.


A Selection of our Strive Footwear